Famous Mark Fields Quotations

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"Cisco, Darryl and Al have years of talent and experience and a winning attitude. They will help bring to reality our accelerated commitment to having customers drive everything that we do."
by Mark Fields
"Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today."
by Mark Fields
"We'll see how the B-car market matures in North America."
by Mark Fields
"There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang."
by Mark Fields
"So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time."
by Mark Fields
"Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008."
by Mark Fields
"Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation ââ?¬â?? from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year."
by Mark Fields
"Dave has demonstrated very broad, capable leadership throughout his career, ... He is highly respected in the industry and in Ford. I expect him to continue driving our transformation in flexible manufacturing."
by Mark Fields
"Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we've heard so much about."
by Mark Fields
"A laser-like focus on our customers and brands is at the heart of our plan to put Ford on offense and become America's Car Company again. Having all of our agency partners in one building will provide the collaboration we need to help make it happen."
by Mark Fields


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